How many times have you looked at a picture or performance from international wonder, Beyonce, and thought I want to be her? Well now the average girl has the opportunity to get close to this dream. Yes, it's true! Beyonce is releasing a summer collection with H&M. The collection is expected to be available both online and in store from May.
With her Mrs.Carter world tour starting in April, appearing on the V Festival line up and even voice starring in an animation due to release this summer, 'Epic', Queen B seems to be everywhere at the moment, and I'm not complaining. I love this woman and almost died when I found out about her H&M collaboration a couple of days ago. The star personally contributed to pieces in the collection that will feature swimwear and beachwear. H&M's Creative Director, Donald Schneider described the campaign as a glamorous "epic fantasy"- It is the essence of both Beyonce and H&M this summer. Beyonce explains the concept of the collection as an exploration of women's emotions using the elements of earth, wind, water and fire as representations.
I think the best thing about H&M's designer and celebrity collaborations is that they are now moving from just being affordable fashion to affordable high fashion. The retailer is able to accommodate to the every day woman, providing ways for them to exude luxury fashion without the luxury prices.
Click here for more about Beyonce for H&M. Take a look at the trailer for Epic here and listen to Beyonce's new song, "Bow Down/I Been on", here.
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Peace xx
Great post A.B. I can't wait to see the pieces. Now we can all release our inner Beyonces. YAY!! xx
ReplyDeleteHaha yeah we'll all be acting like divas this summer xx
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